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June 03, 2007
Blue Planet Run
I spotted a two-page ad in the New York Times this week about something called the Blue Planet Run. The ad was clearly paid for by the sponsor of the run, Dow Chemical. Chis says the ad probably cost Dow about $130,000.
The thing is, there was no URL for the Blue Planet Run's website, no phone number, and it didn't even say that the run was starting on that very day at the United Nations Plaza here in New York.
The purpose of the journey is to raise money and awareness for the 1.1 billion people in the world living without clean water, 2.2 million of whom die each year. 20 runners each run 10 miles each day. They will cover 15,200 miles, 16 countries over 95 days. It's a brilliant idea. They are on their way to Boston, where they will fly to Shannon, Ireland later this week.
Cool.
Now, if I can only figure out why a chemical company is sponsoring a clean water event? Guilty conscience? Do they have a chemical that cleans the water? Do they have technology to clean the water? I went to Dow's website the first thing that caught my eye was some agreement they signed on a coal-to-chemicals project. Hmmm...
Posted by dave at June 3, 2007 03:08 PM